It’s definitely a sign of the times. As record labels throughout the globe scratch their heads trying to figure out how to make some cash, on Friday musical bed wetter’s Coldplay released a free album online. “LeftRightLeftRight” is a collection of live performances that the band had previously used to distribute at concerts. Observers are touting this move into online deployment as a smart step. The boys are no strangers to the digital universe, as one of their songs was heavily rotated in an ITunes commercial, ultimately leading to gob-smacking numbers of digital downloads.

However, don’t get too excited, word is that the servers on Friday were having extreme difficulty coping with the influx of demand. Drawing comparisons to the now infamous KFC/Oprah debacle, the Coldplay lads are currently experiencing server bending quantities of traffic, leading some spectators to suggest a potential stop to the giveaway as a solution. Whatever the outcome of the promotion, it’s clear that both Facebook and Twitter have played a massive role in spreading the word at lightning fast pace.